There was a time I didn't value workwear, until I found myself in two completely different stores back-to-back. Staff in neat, tidy uniforms made a completely different impression — and not just on me, but on each other as well. It wasn't about the logos, but rather the way the clothing conveyed meaning and pride. That day I realized: workwear means much more than it seems. As designer Paul Rand aptly put it: "Design is the silent ambassador of your brand." Workwear functions exactly the same way: it silently but convincingly delivers the message. People respond to these non-verbal signs: we judge a company by its employees instantly. This also works inside the company: the uniform influences the staff's self-perception. I've seen companies where a strict, but high-quality uniform changed the team's mindset. People feel connected to something bigger, rather than just task-executors. This kind of consolidation builds an invisible but powerful attitude that subtly pushes things forward. I am convinced: the right uniform changes interactions on both sides of the counter https://penzu.com/p/675527b76829c10b.